Just as we told you, the snow is falling like crazy throughout Eastern Washington right now (and, Western Washington for that matter). I am not looking forward to venturing out into it later today, but I do need to go into work for a few hours and help with our snow coverage. I know a lot of you will be watching us and our competitors closely over the next few days, as the snow sticks around and the temperatures plummet. Some things the news crews do will annoy you - and, they’ll actually annoy me, too!
There are things we have to do during weather coverage like this: we have to give you driving tips (there were 60 crashes yesterday between noon and 5 pm and it wasn’t even bad out there yet); we have to repeat ourselves (most people don’t watch all day, every day - people tune in and out); we have to tell you what’s happening in areas outside of Spokane (some people call and complain to us about this - but, our viewing area extends from Moses Lake down past Orofino, over into Montana and up into Canada… just because it’s not snowing at your house doesn’t mean other people in our region are not affected!). But, there are things we DON’T have to do… and, while you will see them, I hope you don’t see them on kxly4:
1. We don’t have to kick the snow! It’s a TV news reporter favorite. Some reporters LOVE to show you what the snow looks like by kicking it or shuffling through it. It’s like fingernails on a chalkboard to me - and, I saw a LOT of it yesterday. Show me the snow - but you really don’t have to kick it!
2. We don’t have to call it “white stuff”. That’s a pet peeve of a LOT of TV news people - but, a lot of other people insist on calling it “white stuff.” It’s snow. Call it snow.
3. We don’t need to talk to you like you’re in kindergarten. Yes, we need to warn you - and, we’ll remind you some tips about what to do if you’re trapped in your house or car during a storm like this. We also need to tell people who are new to the area (including some who have never driven in snow) the basics of how to drive in it. But, we don’t need to tell you to scrape your windshield and how to shovel.
4. We don’t need to give you tips that don’t make any sense. I have heard several news/weather reporters over the years say things like, “Might want to put on an extra jacket/blanket/sweater.” Seriously? First of all, if I’m cold, I’ll put an extra blanket on my bed. But, am I really going to put on two jackets? C’mon.
There are many more - and, I’ll be on my soapbox this week reminding our crews of why these things need not to appear on our air. I’m sure I’ll think of more - and, I invite you to add your own!
