Dec 17 2008
Snow Coverage: No, We Didn’t Overdo It
I answered calls tonight from a couple angry viewers, upset with our snow coverage today. I usually know within the first three seconds of those calls if the person on the other end really wants to know why we’re doing what we’re doing - or, if they just want to complain and hang up. I wish more of them would have stayed on the line and listened to my answer tonight - because I proudly stand by our coverage.
First off, know this: sometimes TV stations overdo it. We can acknowledge that. This, however, is not one of those times. By 11:30 this morning, we knew this was more than just another snowstorm. The roads were terrible - I-90 was closed near Geiger because of a nine car, two semi pile-up. I-90 was also closed in Coeur d’Alene because of a massive pile-up there. Everywhere in between, roads were being shut down and people were slamming into each other as the snow piled up on the streets. Now, many hours later, the snow is still falling. This is what you’d call a big storm. We decided to go wall-to-wall with our coverage just before four o’clock this afternoon. We don’t make that decision lightly. But, when we couldn’t keep up with the accidents and the afternoon commute was starting to look extremely hairy, we knew we didn’t have a choice. I was confident we made the right decision all along, but had that affirmed a couple hours later when we got a press release from Spokane Police saying chains were required for drivers on the South Hill. That’s a big storm, folks - and, a public safety emergency.
I’m not a snow wuss. I grew up in Montana and spent four winters in Wisconsin before moving to Washington, where I’ve spent 10 winters. Our news director is from Michigan - he’s not afraid of snow, either. But, there’s snow and there’s snow. When we get as much as we did today, we have an obligation to our viewers to share the latest information with them.
I know many of you don’t like to miss the national news. I get that. But, when it’s taking people an hour and a half to get across the Maple Street Bridge, we need to report on that. When they shut down all but two of the roads heading north and south, we need to report on that. When we’re nowhere near the end of this thing, we need to report on that.


