Sep 01 2008
Signs, signs everywhere are signs
The goal of advertising has always been to get your message across to the masses in such a way that people will buy your goods or services before anyone else’s.
When it comes to billboard advertising, you have but a few moments to capture someone’s attention so what you have to say has to be eye-catching and it has to have a powerful message for people to take action on.
For example, driving down I-90 there’s a mini-storage unit in Spokane Valley whose sign by the freeway reads:
When the smog clears in Los Angeles, U.C.L.A.
Now that’s an example of eye-catching because when I saw it I spent a couple of seconds thinking about it before I got to that ‘A-ha’ moment.
Next … I went to Silverwood Sunday and saw some signs but the one that topped them all tells people riding Tremors not to stand up during the ride as it can be hazardous to your health. To emphasize the point … a picture of a guy whose head is very clearly separated from his shoulders.
The moral of the story? Stand up in this ride and run the risk of decapitation. No one was decapitated during my visit Sunday so apparently these signs have a powerful message and are in fact working.
Down near the Public Safety Building is one of numerous bail bonds offices but there’s one in particular that achieved the goal of having both an eye-catching and a powerful message. This particular bail bondsman’s message?
Let us get to you … before your cell mate does.
Now there’s a good advertising campaign right there. Makes you want to remember their phone number … or just make sure you don’t need their phone number by not doing anything illegal in the first place.
