The layoffs continue in the world of mass media. Today, there’s word of massive cuts in an area hit particularly hard: magazines. Conde Nast publications announced major cuts today, affecting several of its high-profile magazines. Other publishing companies have made drastic cuts this year, eliminating staff and reducing publications. I can see why it’s happening; all this content is available online and fewer people are subscribing to or buying magazines. Still, I can’t help but be a little depressed to see an industry I value in big trouble.
I am a magazine freak. I have been for years. I remember devouring magazines all the way back to editions of Highlights in my doctor’s office (who can forget Goofus and Gallant?) I remember distinctly the cover of the very first Seventeen magazine I ever had in my possession. It was the September issue, 1990. It’s appropriate that it was a September issue; that’s the fall fashion issue and, typically, the biggest and best of the year for many magazines. I remember the picture on the cover and what the model was wearing - and, I remember reading every page. All through high school, I read and saved magazines. When I packed up for college, I left behind a closet in which the entire top shelf was full of piles of magazines. Maybe I was a borderline hoarder
Really, though, I just love magazines and I never knew which ones I wanted to revisit.
Through the years, my taste in magazines has changed. But, I’ve always carried several subscriptions. My husband is a magazine guy, too. Between the two of us, we get the following magazines in our mailbox every month: Newsweek, Vanity Fair, Women’s Health, Instyle (my favorite), Elle, Shape (which doesn’t do me much good, now that I’m 8 months pregnant!), EPSN, Maxim, Golf, GQ… I think that’s all. In addition, I buy a lot of magazines every month. As I planned our wedding, I bought a lot of bridal magazines (even though they’re all ads - and, all the same). As soon as I got pregnant, I started buying pregnancy magazines by the armload (even though, again, they’re all ads - and all the same!). I guess if every American was like me, the magazine industry wouldn’t be suffering!
I can’t say exactly what I love so much about magazines, but I’m sorry to see the industry faring as poorly as it is. There’s not much publishing companies can do. Companies worldwide are in trouble and they’re cutting back on advertising. It’s the same problem that’s now plaguing TV stations like ours. I hope they see things swing back in their favor, though with increasing competition online, I don’t see how that’s going to happen. It’s too bad I threw away all those old copies of Seventeen. I may need the reading material in the future.
