Last week I passed over the 10-year mark covering the news online in Spokane.
It was back in September of 1998 that two friends of mine – Gonzaga Associate Professor Dan Garrity and Gonzaga Adjunct Professor Tamara McGregor – offered me a job working at “a Spokane-area TV station on the South Hill.”
The job was nightside assignment desk, which meant not having to use an alarm clock in the morning and it also meant getting a foot in the door to television news, something that had a much faster pace than print journalism (As a former Marine I’ve always been a wee bit of an adrenaline junkie).
Getting that job also opened up another opportunity when Tamara asked if I knew anything about the Internet.
I’d been involved a little bit with the web when our university newspaper launched its first news website, and I’d helped build The Star newspaper’s first website in Grand Coulee, so I knew just about enough to be dangerous. At the time the “Spokane-area TV station on the South Hill” didn’t have anyone posting stuff to the website so I gave it a shot.
Pretty soon it became a regular thing as the idea of posting content to the website became a secondary platform for content distribution. Back then online news was a lark, added value that was updated only after our newscasts had aired, so as to not give away information to the competition.
But things started to change around the turn of the millennium. The first major change was was getting offered a full-time position to do nothing but write copy for the web. I took that as a sign the web was no longer a lark.
The second major change came with the arrest of Spokane Serial Killer Robert Yates. One day after his arrest Tamara asked me, “Can we put these court documents online?”
The documents are irrelevant; what’s relevant is the thought process … that’s the key that unlocked a whole new door. That was the moment that in my mind things changed for Spokane news as about that time online news began to take precedence.
More and more frequently you could find news stories being broken on all of the media websites in Spokane. Local TV stations were no longer waiting until 5 p.m. to get the news out; websites were being used to advance the story hours ahead of the newscasts.
The era of the “Exclusive” has given way to “As we first reported online”. The “Just the facts” Journalist (With a Capital J) is giving way to the multi-platform content developer who anchors or reports the news and then blogs about everything they couldn’t add in their on-air story. We now break news online and provide context to the story on-air.
Looking back now there’s only two things that really haven’t changed in 10 years of online journalism here in Spokane.
First, after 10 years people still call it New Media.
Second, a lot of people both inside and outside of the industry continue to treat it like a fad.
