L-R Serena Belsby, Tracie Shepard, Sophia Belsby
Serena Belsby figured she’d get some flack for the logo she uses for her restaurant “Wild Dawgs” but she never anticipated how much. “It was crazy, I had people come out against it but overwhelmingly people say it’s something fun and not offensive,” says Belsby.
Serena opened the restaurant with her partner Esteban Vallejo Febuary 1st. She says people are talking less about the logo controversy and more about the taste of the hot dogs.” A buzz is really starting to happen about our food. I’m hearing more about how good it is. A lot of people are coming in on recommendations from friends. They tell me they don’t care about the logo controversy,” says Belsby.
Serena does admit the logo has helped sales of the restaurant’s t-shirts. “They’ve been 12 percent of our total revenue, so it’s a big part of our business. We really think we can franchise Wild Dawgs and we’re looking at some key cities right now. We’re also working on our new website that will launch next month where we’ll sell t-shirts,” said Belsby.
Wild Dawgs recently launched their breakfast menu that features a breakfast hot dog, scrambled eggs, muffins, bagels and coffee. “We’ve got a really good breakfast menu and a lot of customers in the downtown area, so we wanted to give it a try,” said Belsby.
Belsby says the future is looking bright and is hoping the summer months are really a break through for Wild Dawgs. “Things are picking up with the better weather. With summer right around the corner we’re hoping to take business to the next level. Hot dogs and summer go perfect together and we hope people give us a try, “says Belsby.
You can visit Wild Dawgs at 102 N. Howard Street in Downtown Spokane 509-795-8228.
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